IN2DESTINATION RESEARCH & CONSULTANCY IN TOURISM
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- Measure / monitor
- Evaluate for sustainable, competitive, inclusive and innovative destinations and companies.
There is no other tourism possible, but sustainable tourism, and to develop it we all need to measure and drive our decisions based on reliable data. in2destination works with this philosophy for many countries and projects: in Colombia, Brazil, Guatemala, Myanmar, Kazakhstan, Timor East, Cape Verde and in many European countries, apart from, evidently, Spain.
Tourism Observatory Design and inGISflow implementationThe Government of Navarra contracted us from 2017 to 2019, the first part to assist the tourism team in designing the tourism observatory of the territory, starting by raising the questions that are relevant to respond due to the specific characteristics of the territory, its agents, current influx and desired scenarios in the light of Navarre’s strategic tourism plan. Likewise, the recommendations for measuring tourism at the national level of the World Tourism Organization (UNWTO), at the sub-national level of INRouTe and the logic of the UNWTO Observatories for Sustainable Tourism were taken into consideration.
The second part to gain deeper understanding where tourists sleeping in Tudela and Pamplona do go in Navarra and beyond (including France) depending on their country of origin, motivation, and expenditure….etc.